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Introducing Helmi, an outfit boasting unrivaled quality in this price range. Our high quality, effortless casting Hero 95 line sets the standard, while the diecast Hero reel complements it perfectly.

Introducing XO Catapult DH, the fast action version of our flagship XO series. We’ve upgraded the carbon quality and incorporate Graphene, the strongest known material in the world

Everyone needs a Hero. Since the launch of the Hero family these Hero reels have been in high demand. The secret sauce behind the popularity is the product itself.