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The World-famous Hero series is expanding into fly line category! Hero quality all-round fly lines for bargain pricse.

Introducing Helmi, an outfit boasting unrivaled quality in this price range. Our high quality, effortless casting Hero 95 line sets the standard, while the diecast Hero reel complements it perfectly.

The Predator outfit was designed for taking on large predatory fish like pike and musky, but it’s versatile enough for any fishing scenario.

Everyone needs a Hero. Since the launch of the Hero family these Hero reels have been in high demand. The secret sauce behind the popularity is the product itself.

Streamer outfit is made for streamer fishing with sinking line. It is as equally suitable for river fishing for trout as it is for example aiming perch in stillwaters.